Posted by Jason Fonceca on Jan 28, 2010 in Art Makes Money, Artists, Confidence, Fans & Tribes, Featured, Life Coaching, Pop Culture, Relationships, Success | 5 comments
The world pays attention to beauty. Period. Man, woman, child… anything beautiful is rivetingly attractive.
Now, beauty is in the eye of the beholder, but at the same time it’s not too tricky for the majority to agree that certain people are very beautiful Victoria’s Secret angels, celebrities, even TV commercial personalities, etc. – these people can easily command much of our attention.
Once they have it, they may be using it to spread your message, or to spread someone elses.
Maybe you’re furious because all celebrities talk about is clothes, well, have you made any effort to get them talking about YOU? They’re not going to magically swoop down from the heavens and promote your art without you putting any energy or attention on it.
If you want to extend your reach, you may want to collaborate with the beautiful people. I know I do.

Note: For purposes of this article, when I say `beautiful’, I mean ‘the general population finds this appealing’.
Do you hate glamour mags? Are you incensed about the ‘objetification’ of women? Tired of all the ‘sex on TV?’
Cool.
How’s that working out for you? Make you a lot of friends? Connect you with any celebrities? In my experience, if you’re judging the beautiful people, you’re probably shooting your success in the foot.
Beautiful people are vital.
Even if you were to work with one other person, who was ‘above-average’ beautiful, the results they can bring in, from spreading your message will be impressive.
Power and Beauty go hand-in-hand. They are yang and yin. If you hate one, you’ll limit the other. It applies to both men and women, but for now I’ll look at women, as it’s a more hot-button topic on people’s minds.
Appreciation of femininity, sexuality, and beauty has been viewed by the west on the whole as something to hide. (eastern as well, but in a similar-but-different way.)
In my life I encounter what some might consider ‘a lot’ of beautiful models, and sometimes these models are labelled as ‘shallow’ or ‘useless’, often by other aspiring models!
I’ve seen people get so pissed off at the idea that a restaurant or establishment would hire based on body-type.
"Wait, they only hire hot chicks there? WTF."
"OMG, that is so wrong, they discriminate based on body type."
"How dare they! Let’s boycott them!"
etc.
The people saying these things apparently want services staff to be average, or ugly. Or perhaps they have a "just perfect mix" of the "right amount" of below-average, average, and above-average wait-staff and they can enlighten us all so we can make sure restaurants do this.
It’s all about purpose: Athletes are hired based on body type, and no one bats an eye. Nobody says "Wow, it’s so ridiculous that fat guys aren’t hired as pro ‘ball players." An athlete’s purpose/goal is to demonstrate a high level of physical achievement, and they receive accolades and reward for this, and people don’t tend to judge them too harshly for their achievement (though perhaps there are instances, when certain athletes are pegged as steroid users for succeeding, or judged for making ‘so much’ money for playing a game, etc.) – Generally they are viewed widely as inspirations.
Models are also hired based on body type. A model’s purpose/goal is a high level of physical beauty/aesthetic variety, yet they receive quite a bit less accolades and reward, and far more jealousy, judgement, and lust.
I compare it to someone starting a project, and looking for grants and investors, but only approaching people who are average, with middle-class income. Does that sound like an effective, successful plan to gain funding? No! Of course not! You approach the people who have the right tools to help. You approach wealthy philanthropists, entrepreneurs and government agencies.
Get clear on beauty, it’s part of life, it’s not going away, and it’s very, very involved in success.
Beauty is awesome purely for the sake of being beautiful. It’s also a blessing and a tool, which can be used to manage human-attention, and to direct mass-consciousness towards something wonderful.
Tools are valuable. They are also often sitting around, unused and unlooked-after. Successful people take note of value and tools around them, and they use them well.
Being beautiful is an art and it takes talent, refinement, and energy and not everyone does it.
If you are one of the people who don’t do it, then respect the people who do, and collaborate with- or learn from- them if it helps.

Ashton Kutcher
Let’s look at an example of someone everyone is watching.
At age 14, Rebecca Black released a child’s vanity song "Friday". (you know, those one’s many of us recorded as kids – but on a bigger budget) on youtube. As of June 14, 2011, the video had received more than 3,190,000 "dislikes". She had over 3 million people hating on her, at age 15. She’s comfortable being seen. Are you? She may be ‘shallow’, but could she teach you something about embracing yourself, and getting out into the world? Might she have some knowledge to share on being visible?
Angelina Jolie had a super-rough childhood. She tried all kinds of drugs, was isolated and alone, estranged from her father, self-mutilated, suicidal, and more. She came through it all to become known as one of the most beautiful women in the world.
If beauty is hidden it is not serving many; do your part to share it
I’ve heard a lot of advice for artists & entrepreneurs, but very rarely do I hear anything like this:.
If you’re an artist, collaborate with a model or celeb to promote your stuff, make her the subject of your work.
If you`re a solopreneur creating your first social iPhone app, get a beautiful person to use in you avatar.
If you’re a musician, collaborate with a sexy aspiring songstress in a duet, or get a model to hand-out your demo CD.
Check out agencies like Femme Fatale Media and Iris Blu Marketing (they`re local but you`ll have event & promo model agencies in your area too).
Most people don’t really hate beauty. They want beauty, they want to be beautiful and be around beauty – they’re just upset when they feel that beauty is being misused and misdirected.
Even so, hating on beauty and bitching about it helps no one. The solution is to step up and use beauty for good and direct it well.
How many articles on the net offer a perspective articulating the beautiful person’s side? The rich person’s side? The famous person’s side? They are almost as unheard from and maligned as artists!

Scarlett Johansson
I like to think this post inspires more people to listen to what the powerful, beautiful, and successful in our society have to say. They may not be super-articulate at delivering their message verbally, but they certainly live it.
If we look carefully at our lives, we can notice that we always get more of what we love in the world. Over the years we’ve gotten… more music, more movies, more skills, more technology, more socialization + interaction. We can love the beautiful people, and then imagine what we will get