Marketing Is An Art

Your Brand Is Your Umbrella, Don’t Get Caught Without It

Posted by Jason Fonceca on Oct 28, 2011 in Artists, Confidence, Conscious Creation, Fame & Reach, Influence, Life Coaching, Life Purpose, Marketing Is An Art, Purposeful Art, Success | 0 comments

Pssst…

Here’s a reminder of something you already know: Life is gonna bring you to different situations, and whether they seem good or bad at the time, all of them will help shape you. Breezes and hurricanes, sunny days and rainstorms – no matter what happens — you’re destined for success.

How can you navigate the seas of success while staying comfortable and dry? Simple, always bring your umbrella.

(Your brand is your umbrella, did you bring it?)

I’m going to help you make sure you did, but first let me explain exactly how your brand is your umbrella.

How To Turn Your Strengths Into Super-Powers

Posted by Jason Fonceca on Oct 27, 2011 in Artists, Confidence, Influence, Life Coaching, Life Purpose, Marketing Is An Art, Plan For Success, Self-Improvement, Success, Success-Consciousness, Value | 0 comments

Do you think you have strengths and weaknesses? You might. Do you think you need to fix or improve your ‘weak’ areas? You might. Before you do, let me offer you an alternative solution.

Turn your strengths into super-strengths.

Imagine all your strengths and weaknesses are like candles. Each one burns brighter the stronger it is.

For example, if you’re really good at dance, then that would be a very bright flame. If you’re not-so-hot at accounting, that would be a very dim flame.

You could go through your life trying to find every dim flame and brighten it to a decent level through hard work and discipline, until you’re "pretty good at most things". Be aware though, that this is a recipe for mediocrity.

How To Match Your Art To Your Fans (& Make Money Doing It)

Posted by Jason Fonceca on Oct 23, 2011 in Artists, Fame & Reach, Fans & Tribes, Influence, Life Coaching, Marketing Is An Art, Success, Value | 0 comments

If you want to feel free to create your art and to know that there are people waiting to receive it with open arms, I'm here to share with you.

If you're a creative person or artist who wants to make money through art, get ready to read some life-changing information that no one will tell you.

If you're ready for some art & success thinking, read my story.

Your Fans Are Waiting For You – Reach Them

Posted by Jason Fonceca on Oct 16, 2011 in Artists, Fans & Tribes, Life Coaching, Marketing Is An Art, Success, Toronto Artists, Toronto Hip-Hop | 17 comments

Do you want to be massively more effective in your art? Do you want to feel on a successful path, helping more people on a bigger scale? Well, that’s what this post is delivering.

I’ve talked to a lot of artists, and they all think they "Know Their Fans Well".

Almost every artist I talk to thinks that they know their fans, but how do they know? Did they study? Profile their common buyers? How much consicous-thoughtwent into understanding their fans. Did they sit down one day and figure it out? Did they think about it every day on the bus? Because in my experience… most artists have done NONE of these things. Most artists ASSUME they know their fans, but assumptions are a very double-edged sword.

So What’s Your Art’s Unique Message?

Posted by Jason Fonceca on Oct 16, 2011 in Artists, Confidence, Fame & Reach, Life Coaching, Life Purpose, Marketing Is An Art, Plan For Success, Success | 0 comments

If you ask a mechanic what kind of vehicles he specializes in, he can tell you confidently and easily. If you asks a therapist what’s different about her treatments, she can explain it to you well.
When someone asks you questions about your art, are you able to deliver a clear, powerful, connecting response?

If you’re like most artists the answer is… not even close.

You might mumble something or ramble a long paragraph about ‘expression.’ You might give a vague general answer like: "Its… abstract." You might avoid the question entirely. Whatever the case, another human being is trying to connect with you, they want you to give them some ammo to tell their friends. They want to tell people about this cool artist they met, but they’re not gonna do it if they don’t have clear details to share.

Marketing Is Just Educating Crowds And Sharing Value, That`s All

Posted by Jason Fonceca on Oct 15, 2011 in Art Makes Money, Artists, Confidence, Life Coaching, Life Purpose, Marketing Is An Art, Purposeful Art, Self-Improvement, Success, Success-Consciousness, Value | 2 comments

The word ‘marketing’ just means educating audiences + sharing value. That’s it. Simple. And I had to get that out of the way first, because the word ‘marketing’ is more offensive to some artists than ‘fuck you, asshole.’ (Actually, many artists I know greet each other something like that, lol.)